Your marketing go-to for strategic vision and hands-on doing.
Whether you need end-to-end marketing strategy or specialist support in a specific area, I bring senior-level expertise and genuine flexibility - without the agency price tag
Make your business stand out. Here are a few of the ways I can help:
Marketing strategy
Good marketing starts with a clear plan. I develop strategies that align with your business goals, your audiences, and the channels most likely to reach them, whether you're launching something new, repositioning an existing brand, or trying to grow more purposefully.
Brand messaging & content
Words matter. I help you articulate what you do, why it matters, and why someone should choose you — then turn that into content that works across your website, social media, email, and beyond. From tone of voice guidelines to blog posts and campaign copy.
Search Engine Optimisation - SEO, AEO, GEO
Visibility in search doesn't happen by accident. I work on the technical, on-page, and content dimensions of SEO to help you rank for the right terms, reach the right audiences, and stay ahead of the curve, including the shift towards AI-powered search (GEO).
Social media
From strategy and content planning to day-to-day management and reporting, I help brands show up consistently and meaningfully on the platforms that matter to their audiences.
Digital advertising
Paid media that actually performs. I plan, build, and manage campaigns across Google Ads and Meta Ads, with a focus on clear objectives, smart targeting, and continuous optimisation.
Analytics and reporting
Data is only useful if you know what to do with it. I help you set up proper tracking, make sense of your metrics, and translate numbers into decisions - so your marketing gets sharper over time.
Marketing Audits
Social media audit
Is your social media actually working or just keeping you busy? A social media audit gives you a clear assessment of where you stand, what's performing, and what needs to change with practical recommendations you can act on straight away.
Content & blog audit
Great content should work hard for your business long after it's published. A content audit tells you what you have, what's performing, what's outdated, and exactly what to do about it.
Performance audit
You’ve got lots of data but not sure what it's telling you? An analytics audit reviews your tracking setup and reporting, so you can stop guessing and start making better decisions.
Training for your team
I offer bespoke workshops and training sessions for in-house marketing teams, business owners, and founder-led organisations: drawing on 20+ years of hands-on experience and a genuine love of helping people understand marketing more deeply.
Whether you're a team that needs a focused half-day on a specific topic, or a business owner who wants to get to grips with digital marketing fundamentals, sessions are tailored to your level, your goals, and your sector. Delivered online or in person in Bristol and across the UK.
Rhys Evans, Inside out Living
“Carolyn managed our Digital Marketing strategy from launch…a pleasure to work with and consistently exceeded targets and expectations.”
Tara Clist, Tara’s Tables