Training to upskill your team
Practical, expert-led marketing training that actually makes a difference
Whether you're an in-house marketing team looking to sharpen your skills, a business owner who wants to get to grips with digital marketing, or a founder-led organisation ready to take your marketing to the next level, I offer bespoke workshops and training sessions tailored to where you are and where you want to be.
With 20+ years of hands-on experience, a PhD, and CIM qualifications, I bring both strategic depth and real-world practicality to every session.
No death by PowerPoint.
No generic content lifted from a textbook.
Just practical, relevant training that you can apply straight away.
Who is the training for?
In-house marketing teams who want to build skills, fill knowledge gaps, or get up to speed with the latest developments in digital marketing, from AI-augmented content to GEO and beyond.
Business owners and founders who want to understand their marketing well enough to make better decisions, brief agencies or freelancers more effectively, or take more of it in-house.
Small teams and startups who are building their marketing capability from scratch and need a strong foundation to grow from.
Organisations going through change a rebrand, a new product launch, a shift in strategy, who need their team aligned and equipped to deliver.
Colleges or universities who are running workshops or training for external cohorts. Recently I ran a series of one-day workshops for SMEs at the University of the West of England (UWE).
UWE course participant
“This course has been immensely helpful. It has helped my confidence in understanding my own company strategies and developing social media and digital marketing ideas to complement these.”
How it works
Every session is bespoke. I don't deliver off-the-shelf courses — I design training around your team, your goals, and your specific challenges. We'll start with a conversation about what you need, and I'll put together a session or programme that genuinely fits.
Sessions are available as:
Half-day or full-day workshops
Multi-session programmes
One-to-one coaching and training
Online or in person across the UK
Marketing training
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Cut through the overwhelm and build a marketing plan that actually works. This session covers how to set clear objectives, understand your audiences, choose the right channels, and measure what matters. Ideal for business owners and teams who want to market with more focus and purpose.
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Your brand messaging is the foundation everything else sits on. In this workshop we dig into who you are, what you stand for, and how to articulate it in a way that resonates with the people you're trying to reach. Includes tone of voice, key messages, and how to apply them consistently across channels.
Perfect for organisations going through a rebrand, a period of growth, or anyone who feels like their marketing doesn't quite sound like them.
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Great content should work hard for your business long after it's published. This session covers how to develop a content strategy that supports your business goals, how to optimise for search engines — including the shift towards AI-powered search — and how to create content that gets found and gets results.
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From choosing the right platforms to developing a content plan that you'll actually stick to, this session gives you a clear, practical framework for social media that fits your business and your capacity. We'll cover content planning, community management, analytics, and how to make social media work as part of a wider marketing strategy.
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AI is changing the way marketing works — and fast. This session is for teams and business owners who want to understand how to use AI tools effectively without losing their brand voice, their strategic edge, or their authenticity. We'll cover the practical applications of AI in content, SEO, social media, and beyond - and how to stay ahead of the curve as the landscape continues to evolve.
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A focused session on Generative Engine Optimisation - what it is, why it matters, and how to optimise your content to be cited and recommended by AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity. Practical, current, and genuinely ahead of what most marketing teams are thinking about yet.
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Item description
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If you don’t see the marketing training you need listed, get in touch and I can see what I can do!
What to expect
Every workshop is designed around your team and your goals — not a generic slide deck. You'll leave with clear, actionable next steps you can implement straight away.
I keep sessions practical, jargon-free, and genuinely engaging. I ask questions, encourage discussion, and make sure the training connects to the real challenges your business is facing.
What people are saying…
“We've been working with Carolyn for 9 years to meet our PR, content and social needs effectively. Recently, Carolyn has also been running successful brand messaging workshops. We would recommend to other businesses looking for digital marketing.”
— David Standingford, Zenotech“She managed an effective rebrand and new marketing strategy for us at speed. She's distilled the essence of our service and communicated it brilliantly. I'd highly recommend her.”
— Rob Booth, Relationship Works (formerly Relate Avon)“What really stood out was her ability to help us reshape and refine our marketing and brand positioning post-Covid. She took the time to understand the business, the direction we wanted to go in, and translated that into messaging and content that genuinely reflected who we are.”
— Soo Hammond, Top of the Woods